Modesto, originally a stop on the railroad connecting Sacramento to Los Angeles, was founded in 1870 and was to be named for William C. Ralston, financier of many projects in early California. However, he declined the suggestion and a Spanish-speaking railroad worker at the naming ceremony said that Ralston was "Muy modesto" (very modest). Thus, the town was named Modesto. It is unknown at this time if this story is mere folklore or actual fact. ~ Wikipedia
Modesto's official slogan is "Water Wealth Contentment Health," which is emblazoned on a large downtown arch featured in local photographs and postcards. A contest was run in 1911 to determine the slogan. The original winning slogan was: "Nobody's got Modesto's goat". The second place entry was the final winner. Modesto is the home of E. & J. Gallo Winery, the world’s largest producer and exporter of California wines. Founded in 1933 by brothers Ernest and Julio Gallo, the company continually revolutionizes the wine industry in America. ~ Wikipedia